AYUSHIN is a Vienna-based fashion brand, offering both high-end clothing and a unique vision.
The founder and creative director’s background in architecture means the brand sees fashion from a different perspective. The basic idea that a garment, like a building, serves as a shell for people, guides AYUSHIN to new solutions and ventures.
We stand for self-determination, empowerment and freedom. Through our clothing and visual media, AYUSHIN channels boundless energy and embodies women’s power, independence and self-confidence.